Image Design In 21st Century

Adding Images Is No More Decorative

Images Speak        Past Trend    Contextual Images

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Do Images Speak?

In a fast paced race,with the changing landscape of the Digital World is often puzzling.  Questions that baffle the site owners are,
Do images really drive traffic?
Do the digital audience go for image search any more?
What will image search traffic look for through images in 21st century?


Looking Back the Trend

When Google announced 'View Image' button in 2013, a storm sweeped through the world web. While data recorded a steep decline in image search traffic.

Whereas Anthony Muller's research on varied sites found a contrary result of huge gain through image search traffic from Google.


Trend in 2020

In the year 2020, visual images and videos grabbed spotlights catching site viewers' attention.Thus understanding the emerging trend, traffic gain through image search no more be overlooked. In flashback, images did contribute in making the website popular and driving traffic. Whether this trend will continue in 2021 or drop requires foresight while learning from the past. However we need to understand significance of design in digital age.


SEO strategy 2020- content visuals-content marketing
   SEO strategy 2020- Contextual visuals higher site authority


 Foresight Into Image Search Trend

Gaining experience from the past, it seems image search trend would continue as a prime factor in the years to come. At the same time consideing what are the needs of audience, that get fulfilled through images is also a crucial aspect to remember. Therefore, one requires foresight about, 'How to use images to supplement the content.'

Images that Speak for 21st Century

Just as keeping the 'voice search' a priority for content writing, similarly images added to content when speak about its relevance to the topic, help the Search Engines to easily corelate with what the site is all about.


 7 Tips For Visual Optimization in 21st Century

*Understand audience's search through images

*Go for topic related images to create quality content

*Keep images & illustrations simple, uncluttered, low weighed & mobile friendly

 *Create content visuals for optimizing content marketing

*Check resolution to give high quality face value to the page

*Hold visitors using captions for images

*Understand video marketing strategies


Images & Write Up : Rina Bose

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